L.I.F.T (Living Intelligently for Today) is a non-profit organization founded and operated by a team of music industry professionals who in response to a concern about negative messages kids obtained from current music; arrange to have positive image recording artists perform their hits live, in concert, right at the schools.
The message delivered is educational and inspirational. This is evidenced by both their non-offensive music and their testimonials to living a drug free and focused life style.
The program is designed to educate youth with positive messages and discourage negative behavior including drug abuse, violence, gang affiliation and any other abuse which could harm or misdirect ones path to success. Kids look up to and idolize entertainers so L.I.F.T. presents artists that can be excellent role models.
